Men seek money and progression, women want culture and flexibility

Men and women are from different worlds when it comes to job-hunting, new research has revealed. A survey of 7,000 Australians found male jobseekers look for money and career progression, while women look for a strong workplace culture, flexibility, convenience and development opportunities.

“Our employer branding research demonstrates the need for a measured approach to talent attraction,” said Randstad CEO Fred van der Tang. “It is important for employers to recognise that men and women often have very different requirements and it is wise to focus on applying this knowledge through the entire hiring process—from preparing the job description and writing the job ad to conducting the final interview.”

The survey by Randstad canvassed the views of employees at Australia’s 150 largest companies. Van der Tang said in the face of the Australian skills shortage, the results should push Australian companies to assess their ability to attract talent.

“Employers need to arm themselves for the talent war. As the labour market tightens, knowing your company’s strengths and weaknesses and what attributes jobseekers are specifically looking for in an employer can prove a powerful weapon,” he added.

Male jobseekers favoured:

1. Career progression opportunities
2. Financial stability
3. Strong management/leadership
4. Strong image/reputation
5. Long term job security.

Female jobseekers favoured:

1. Flexible working environment
2. Strong workplace culture
3. Convenient location
4. Good work/life balance
5. Good learning & development.