Plan Ahead: The Brain Drain is Real

Throughout 2024, we watched New Zealand’s brain drain gain momentum. However, with a recession and fewer job opportunities, the impact felt more theoretical than immediate.

Now, in 2025, the reality is hitting—hard.

We wanted to let you know that “time to fill” is about to skyrocket on a lot of early to mid-level positions where skills are critical.

As New Zealand emerges from recession, employers need to act now to secure top talent before it’s too late. The reality is that the country is facing a significant brain drain, with skilled professionals leaving for better opportunities overseas. As industries begin to recover, competition for talent will be fiercer than ever, and businesses that fail to plan ahead risk being left behind.

I know this might read like a pitch for our recruitment services, but that’s not the intent.

Why Acting Early Matters

Talent Shortages Are Growing

Many professionals, particularly in high-demand sectors like manufacturing, supply chain, engineering, and technology, have already left for Australia, Europe, and the US. As demand picks up, finding experienced candidates will become increasingly difficult.
Don’t be fooled by Seeks data. Although they have reported that candidate applications increased 42% year on year, this does not mean all candidates are suitable. In reality, less than 5% are suitable.

Proactive Hiring Builds Competitive Advantage

Companies that start the hiring process early will have access to a wider pool of candidates, allowing them to secure the best talent before competitors even begin their search.

Longer Lead Times for Skilled Roles

Recruitment, onboarding, and training take time. Waiting until the economy is in full recovery means you’ll be scrambling to fill critical roles, delaying growth and impacting productivity.

Employer Branding Matters

Candidates are drawn to organisations that demonstrate long-term vision and stability. A proactive hiring strategy signals confidence and commitment, making your business more attractive to potential hires.

What Employers Should Do Now

Review Workforce Needs

Identify key roles that will be essential for growth and start mapping out hiring timelines.

Engage Passive Candidates

Start conversations with potential hires now, even if they’re not actively looking. A strong pipeline of talent will pay off later.

Offer Competitive Packages

With global opportunities on the rise, salary and benefits need to be attractive enough to retain and attract top-tier professionals.

Invest in Training & Upskilling

If talent shortages persist, building capabilities internally through development programs can mitigate long-term gaps.

Final Thought

NZ businesses must take a forward-thinking approach to recruitment. The brain drain is real, and waiting for a full economic recovery before hiring could put your company at a serious disadvantage. Act now, secure top talent, and position your business for success in the post-recession landscape.